Deciding on a PPC Agency which meets your needs is actually a long and often difficult process. Many client’s will go through numerous agencies before choosing the best anyone to meet their business model.
This does not mean that the past agencies were not efficient at their work, but signifies that the present industry is so bespoke that client’s are demanding more insight that in the past.
There exists plenty of choice, there should be 1000’s of dedicated and integrated PPC agencies who use different tools and solutions to achieve their client’s targets. This article aims to supply a few recommendations on things to search for and what you should ask, during the early stages of the RFP.
Have you been confined to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or in-house technology solution which manages your campaign performance, when they are confined to one solution. Then is solution suited to your model??
Can you provide case studies for you clients, performance? – Obviously this information is confidential, nonetheless they must be able to provide “ball park” figures and percentages to enable them to prove how successful they are. You will have to take a look at their performance since undertaking the campaign so ask for a both before and after snapshot to access the impact.
What differentiates you from the others? – This is probably the most important question of them all, with a large number of PPC agencies competing for your personal business, why are they different? Expect some “marketing” fluff in this particular reply, but look in between the lines, an agency should be passionate and committed to the their clients and provide something unique.
Describe our business, and just how it is actually currently viewed within the market – A PPC agency ought to know there client’s business and products inside out, they must be an extension of your marketing team, ppcmangement should be aware of your business. This too shows if an agency has been doing their research and possesses taken time to learn your expectations.
Just how much? – Easy enough really, what is the cost, including tracking fees, setup costs and then any other “hidden charges”. Get it in writing and make certain that all pricing is fully transparent. After you have this you happen to be then capable of working out a real Return (ROI).
Include these simple questions in your own brief, and you will definitely should be able to pick the right agency. We recommend you “Google” them and take a look at how they are perceived on the market.